Strategy Entails Successfully Managing the tension Between Center and Periphery. History teaches us that the center does not always remain the uncontested center.
Outsiders on the periphery often traverse the distance to the center and conquer it. By contrast, it is much harder-but not impossible-for the center to make its way to the periphery.
Those who occupy the center usually recognize their vulnerability only when it too late. Every business competes in a dialectical space between the center and the periphery. The Center’s strength is also its weakness.
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